With the debut of Sugartown, Zynga embarks on its Web3 gaming journey, showcasing a blend of classic storytelling and modern technology.
Take-Two Interactive Software’s mobile gaming subsidiary, Zynga — the creators of Farmville — announced the launch of Sugartown, its premier game built on the Web3 platform, announced during the recent GamesBeat Summit Next in San Francisco:
SUGARTOWN.
Created by @Zynga Web3 Gaming. Coming soon. pic.twitter.com/7ItiG9xODt
— Sugartown (@visitsugartown) August 14, 2023
Built on the Ethereum blockchain, Sugartown is not just a game but an indicator of where the industry could be heading. The narrative, featuring three farm animals facilitating the entry of Ora’s into Sugartown, offers a blend of traditional gameplay elements with innovative Web3 mechanisms.
It's time.
8/14, 9AM PST.
Be here. pic.twitter.com/42FaNXLZzo
— Sugartown (@visitsugartown) August 11, 2023
Ownership in the game hinges on the ERC-721 Ora token. Players utilize this token for entry into Sugartown, and by staking these tokens, they accumulate energy which propels game activities. As a reward for participation, players earn “Sugar,” an in-game currency that unlocks various in-game benefits:
Matt Wolf, Zynga’s vice president of Web3, commented on the game’s release, highlighting its significance as Zynga’s pioneering venture into the Web3 arena:
This is our FINAL Twitter allowlist allocation.
All followers replying to the original post with #Zynga within 24 hours will be considered for allowlist.
To be selected, you MUST follow AND reply to the parent post with #Zynga.
Members will be notified from @sugartownmel.
— Sugartown (@visitsugartown) August 14, 2023